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Brabantia and WeForest recently planted the 700,000th tree in Africa’s Great Green Wall. Working with consumers and WeForest to protect and restore the world’s environment, Brabantia has now set a goal to plant more than one million trees in 2017 – one for every rotary clothes line and drying rack sold!

A convenient solution
Every time you are drying your laundry naturally, you're being kind to your clothes, your wallet and the planet. It’s just one of those small things you can do at home to make a difference in the world. Brabantia supports you with a range of laundry dryers that provide a natural and stylish solution to drying your laundry. From its rotary clothes line Lift-O-Matic Advance, with up to 197 feet of drying space, to its clever Hanging Laundry Rack that fits anywhere. For all drying solutions, Brabantia together with WeForest will plant a tree in Africa’s Great Green Wall.

Brabantia & WeForest Love Nature

WeForest plants bio-diverse forests in tropical countries all over the world, helping to cool the climate, and to provide jobs. Brabantia wants to make homes, lives and the planet more beautiful, by creating good products and doing good. Brabantia teamed up with WeForest in 2015 as part of its Love Nature Campaign. Since the start of the campaign, WeForest has planted more than 700,000 Brabantia trees. And now Brabantia has upped the goal to plant 1,000,000 trees by the end of 2017. So let’s make it a million!

“Sustainability is in our nature. As a family business, we want to take good care of our great- grandfather Van Elderen’s legacy and leave a beautiful world to today’s children and their children.” – Tijn van Elderen, CEO

WeForest's mission is to cool our climate by restoring our forests. One day, just like Mark Twain once said, people will say about us: "They did not know it was impossible, so they did it, " Marie Noelle Keijzer, CEO WeForest.

Notes to Editors:

From modest beginnings back in 1919, Brabantia has grown into a global interior design brand, renowned for bringing smart and stylish design to kitchen and homeware. Brabantia aims to enrich the quality of life and living for all our consumers, making sure that no matter what they’re doing around the home, they’ll love doing it even more with cleverly designed products. Products that make daily chores a pleasure, and that they can enjoy every day, for as long as they want. That’s ‘Designed for living’.

Brabantia products are available from leading retailers including Amazon, BBB, Container Store, Crate & Barrel, Wayfair and Williams Sonoma. For details, please contact our sales department or visit www.brabantia.com