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BRABANTIA LAUNCHES ‘DESIGNED FOR LIVING’ - THE TRANSFORMATION INTO AN INSPIRING INTERIOR DESIGN BRAND

 Leading housewares brand Brabantia, renowned for bringing smart and stylish design to kitchen and homeware, has announced the launch of ‘Designed for living’ - its transformation into an inspiring interior design brand.

Brabantia was founded in 1919 by a team of 15 and has since grown into an international brand employing over 1,000 people and trading in 90 countries around the world. Its new ‘Designed for living’ proposition follows 95 years of design success and takes the company to the next generation of innovation.

Supporting this evolution into an interior design brand, consumers can expect a new look and feel: a stylish redesigned logo, attractive lifestyle photography, contemporary colourpalettes and lovely details. And the fresh, inspiring packaging turns the products into a gift for you or a loved one. Making the ordinary extraordinary!

Brabantia’s CEO Tijn van Elderen said: “In 2014 our aim is to enrich the quality of life of our consumers with beautiful interior designed products that make daily chores a pleasure. Products that they can enjoy every day, for as long as they want. That’s ‘Designed for living’. Our brand new collection represents the new Brabantia - new colour palettes, musthave accessories and all with an element of surprise in the design! It’s our most exciting time to date in over 90 years of business.

“Our transformation to a global interior design brand was the next logical step for us, helping us inspire and delight our consumers, fitting into their stylish world. We are a family business and think of our consumers as part of the family - they are loyal to us and they remain at the forefront of our minds when designing and creating stylish products that they can enjoy and be proud of too.”

Tijn van Elderen continued: “‘Designed for living’ is an amazing opportunity to really make a difference. Enriching the quality of life and living for all our consumers, making sure that no matter what they’re doing around the home, they’ll love doing it even more with our smart designed products!”

Notes to Editor:
From modest beginnings back in 1919, Brabantia has grown into a global interior design brand, renowned for bringing smart and stylish design to kitchen and homeware. 

A trusted and loved brand with beautifully practical solutions for waste management and laundry care to food enjoyment and bathroom accessories. All made with integrity and sustainability.

The secret of our success? We delight our consumers by combining design and quality they can enjoy every day, for as long as they want. That’s ‘Designed for living’. Designed to surprise. Designed to make daily chores a pleasure. 

Working with family values for over 90 years, we remain a family business to this day, built on a track record of innovation for the next generation. We are a company of promise, with absolute confidence in our products, all backed up by extensive 5 and 10 year guarantees and outstanding consumer service support.


Our products are available from leading retailers, including high street department stores, superstores, quality independent kitchen and homeware specialists. For details, please contact our sales department or visit Brabantia’s website www.brabantia.com.

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