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Brabantia introduces newIcon pedal bins
Colours are the smiles of nature. And lifestyle brand Brabantia makes both you and Mother Nature beam with its new, sustainable pedal bins in three new, fresh colours. The newIcon pedal bins come in Daisy Yellow, Clay Pink and Moss Green. And by buying one, you support The Ocean Cleanup in ridding the world’s oceans of plastic. 

New colours
We think practical should be beautiful. That’s why we’ve added three new colours to our collection, bringing the total to 13. The soothing and stylish Moss Green, soft and subtle Clay Pink, and the happy Daisy Yellow match the newest trends as predicted by leading trend watchers. A newIcon pedal bin is a great way to step up your style, from bathroom, and home office to kitchen!

A new icon
Brabantia’s newIcon pedal bins are not only iconic beauties, but they’re reliable workers too. Sturdy, and always standing strong because of their non-slip base and anti-tilting block. Thanks to the unique soft-closure feature, the lid closes smoothly and very quietly. And of course newIcon pedal bins are odour proof and easy to open, move around and keep clean – these pedal bins are up to years of intensive, problem free use. The best value for money ever.

Robert Engels, Category Manager Waste Management: ‘Since 1953, we have made over 50 million pedal bins. All this expertise, we’ve now put into our newIcon pedal bin. A sustainable bin, with the best ever design, usability and value for money. Our best bins ever.’

Petite footprint
We love our planet as much as you do. That’s why we design recyclability into all our products. And with our newIcon pedal bin we’ve stepped up our game. These sustainable pedal bins are made of 40% high-grade recycled materials. After use, 98% of the bin and packaging is recyclable. Extra plus: for every newIcon pedal bin sold, we make a donation to The Ocean Cleanup – an advanced cleaning system, powered by ocean currents, to rid the world’s oceans of plastic. And did you know, in the Netherlands we also donate to a small initiative like Plastic Whale? How beautiful is that?

The newIcon pedal bins are available in a cute 3, or 5 litre version, a handy 12 or 20 litre, and a generous 30 litre version. They come with a 10 year guarantee and a sample pack of Brabantia PerfectFit Bags – easy to fit without pesky overwrap.

The colourful newIcon pedal bin is available from October

Notes to Editor:
The Ocean Cleanup develops advanced technologies to rid the world’s oceans of plastic. Invented by then 17-year-old Boyan Slat, the network of extremely long floating barriers lets the ocean gather the plastic using its own currents. The array could theoretically remove about half the Great Pacific Garbage Patch in 10 years. A prototype of the barrier is currently being tested in the North Sea.

Plastic Whale is the first professional plastic fishing company in the world. A social enterprise with a mission: make the world’s waters plastic-free and create value from plastic waste. Plastic Whale was started in Amsterdam.